If one decides that the rainbow's pot of gold is more satisfying than the Buddha's Wish Fulfilling Jewel, what can others do?
There's only so much of showing the horse/ox/cow to the water source but the drinking part is on the onus of the horse/ox/cow...
Until then I guess it's back to what He explained here...
http://www.mahindarama.com/e-tipitaka/D ... a/dn-1.htm
“Monks, if anyone should speak in disparagement of me, of the Dhamma or of the Sangha, you should not be angry, resentful or upset on that account.
If you were to be angry or displeased at such disparagement, that would only be a hindrance to you.
For if others disparage me, the Dhamma or the Sangha, and you are angry or displeased, can you recognize whether what they say is right or not?”
“If others disparage me, the Dhamma or the Sangha, then you must explain what is incorrect as being incorrect”, saying:
‘That is incorrect, that is false, that is not our way, that is not found among us.’
“But, monks, if others should speak in praise of me, of the Dhamma or of the Sangha, you should not on that account be pleased, happy or elated.
If you were to be pleased, happy or elated at such praise, that would only be a hindrance to you.”
If others praise me, the Dhamma or the Sangha, you should acknowledge the truth of what is true, saying:
‘That is correct, that is right, that is our way, that is found among us’.