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It must be hard to make a splash when coming up with advertising for an insurance agency. The field is already crowded with such memorable figures as the Geico gecko, Flo from Progressive and Snoopy for Met Life. So how do you make sure potential customers sit up and take notice? You get a bunch of skydiving cats, set to an R.Kelly soundtrack. At least that’s what a Swedish insurance agency is hoping will happen. More here
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