Actually in this case I was thinking of people who's job is to boost the online presence of their organization. I guess it's kind of a new type of dharma job. The problem I see in this is that the web becomes like a honey trap with people being drawn towards those organizations that have a big online presence. Then when you have an online presence you have to manage it and massage it. So you try to be nice and make posts in forums that are designed to reflect well on your organization.
The only reason I'm mentioning this is because I have a thing about being genuine. But anyway no one else seems concerned so I'll just drop the issue. I do hope that in the future people who are interested in dharma will be drawn to genuine sources and not just to those organizations who have a strong web presence.
The website that I'm thinking about sells pujas for things like helping you in a legal dispute; helping you improve your ability to study; helping you to get rich and have success and so on. These pujas cost quite a bit of money. I guess this is what it was like in Tibet back in the day. They also claim that their teacher performs miracles. So it's quite interesting to look at this from an Anthropological point of view at the same time as seeing it somehow disturbing.
The Blessed One said:
"What is the All? Simply the eye & forms, ear & sounds, nose & aromas, tongue & flavors, body & tactile sensations, intellect & ideas. This, monks, is called the All. Anyone who would say, 'Repudiating this All, I will describe another,' if questioned on what exactly might be the grounds for his statement, would be unable to explain, and furthermore, would be put to grief. Why? Because it lies beyond range." Sabba Sutta.