plwk wrote:Maybe the Shin folks should start producing 10 books a month, their adherents start buying minimum 3 books per month and using every form of marketing avenue?
That should not only change the marketing landscape drastically but also put Shin on the map of bookstore market share and monopoly?
I like that ... I have zero business acumen, but obviously the first thing would be to get some new books out there, hopefully with "catchy American-appeal" titles. Then Shinners would buy the books, boosting amazon.com-type sales and perhaps getting physical books on the shelves as well. Of course, it shouldn't operate like Scientology "best seller" campaigns where followers are expected to run out and purchase every last Scientological publication/book/DVD, etc. asap.
But creating a new US/North American market is the necessary first step. Thanks for your reply.